This project was to completely redesign Dressbarn’s loyalty program “DBPerks”. I redesigned the logo, card, signage, landing page, and emails.
Logo Exploration
Landing Page
Loyalty Card
Signage
This is a campaign for Macy’s Buy More Save More event. The design included an email, homepage, and category page.
For holiday 2018 I was challenged with communicating the holiday message of “sparkle glimmer glow” and executed it by explaining each shop in a fun eye catching manor. This was live on dressbarn.com from 11/5-12/25.
Concept Ideas
Final Design
Layout design built in WordPress for an article on VIVA Today about a short film “The Legend of Lady White Snake”.
Album artwork for 28GRMZ featuring manipulated photography to express his personality and the abstract sound of his music.
Quarterly Dressbarn releases customer outreach pieces to promote the new styles and fashion that will be coming into stores for the upcoming season. This is the Spring ‘19 piece that shows off our feminine florals, fresh hues, and flattering styles.
Postcard design showcasing breadth of product paired with simple typography that pushed the limits of Dressbarns typography standards to create a piece that showcases that it really is a new day at dressbarn!
T-Shirt Design for Police Officer Michael Buczek who was killed in the line of duty. The shirts were sold with all proceeds going to The Police Officer Michael J. Buczek Little League.